Maha Aziz

The OOUX Masterclass has been transformative for me as a designer. It has fundamentally changed the way I design to solve user problems, and it fits neatly into my current design thinking process. I have become a better systems thinker, information architect, collaborator, question asker, and overall designer. It has given me the tools to take what I learn about my users through research and turn it into an intuitive system that can be smoothly handed off to developers.

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I got into UX in 2022 and I'm so glad I found OOUX pretty early on in my career because I feel it has elevated me so much faster than if I would have done traditional design only but it still respects everything that I had already learned in traditional UX practice. My process is solid now, I feel confident in my design skills, and I have so much fun doing the ORCA process.

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I appreciated all the camaraderie amongst other OOUXers and in the community, and I've already brought OOUX/ORCA to my team at work. I'm pretty much obsessed with this whole thing. I'm super excited to do the advanced masterclass and continue my learning and growing with OOUX.