Moorfields has a complex and varied digital landscape. By following the OOUX process, Moorfields has not only been able to embrace a new user-focused way of doing things it has also been able to truly focus on what is important to users (and the business). It is now investing in a large digital transformation project, led by Imogen. This case study explains the journey, from business case approval to to full-scale transformation and how OOUX has been a key catalyst for getting buy-in into this.
The talk will showcase Imogen’s OOUX journey and what both Moorfields and herself have gained from embracing the ORCA process.
Imogen is currently the Head of Digital at Moorfields Eye Hospital NHS Trust in London. She has many years leading/embedding/growing digital teams in large complex organisations. She is an advocate and leader for user centred design processes. As a recent graduate of the OOUX Certification Program (Cohort 3 FTW!), Imogen is using the OOUX framework and process to lead a complete restructure and re-build of Moorfields primary patient facing digital services.