Designing With ORCA

✅ Break complex problems into manageable pieces using Objects, Relationships, Calls-to-Action, and Attributes (ORCA).
✅ Prioritize your objects and structure your system — setting up your nav, scope, and functionality.
✅ Make early decisions about what buttons belong where, and what content matters most.
✅ Start seeing your system’s structure before you even open Figma or start wireframing.
✅ Avoid common UX fails like masked objects, isolated objects, broken objects, and arbitrary shapeshifting.

By the end, you’ll walk away with a clear, repeatable framework you can apply to your projects immediately — giving you more confidence, more clarity, and a better starting point for design and collaboration. 👉 If you’re tired of designing in the dark — this is your flashlight. 🔦

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What You Get Inside

Designing With ORCA

Inside this course, you’ll learn the exact steps to bring structure and clarity to even the messiest UX projects — without getting lost in premature wireframes or pixel pushing.

Here’s what you’ll learn:

🗂 The ORCA Prioritization Process

Learn how to methodically cut and rank objects, relationships, CTAs, and attributes — so you can focus on what matters most, right now.

🧭 Object Prioritization (Your First Hint at Navigation)

Discover how prioritizing objects helps you shape your navigation early — before you’re locked into confusing flows.

🔗 Relationship Prioritization (Designing Nav Flow)

Simplify complexity by mapping how objects connect — and turn those relationships into intuitive navigation paths.

🔘 CTA Prioritization (Button Placement 101)

Stop guessing where buttons go. Learn how to attach actions directly to objects, creating naturally actionable interfaces.

📝 Attribute Prioritization (Sketching with Sticky Notes)

Organize object content with confidence — sorting and ranking attributes to reduce content overwhelm.

🎯 Representation Round Prep

Set yourself up for screen design success by solidifying your system’s underlying structure.

🧩 Distinct Object Design (Avoid Masked Objects)

Learn how to design objects that are clear, distinct, and recognizable to users — avoiding one of the most common sources of UX confusion.

🌐 Connected Objects That Flow (Avoid Isolated Objects)

Design navigation that flows effortlessly, reflecting how people mentally move between objects.

🚀 CTA Placement That Invites Action (Avoid Broken Objects)

Strategically position CTAs where users need them — creating interfaces that feel natural and easy to use.

🎛 Intentional Shapeshifting (Avoid Arbitrary Variants)

Design consistent, intentional object variants that reduce edge cases and simplify design systems.

🎉 Bringing It All Together

By the end of the course, you’ll have a repeatable, practical process you can apply immediately — one that gives you a clear head start on any complex UX challenge.