Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

and Certified OOUX Strategist

#OpenForWork

Teaching OOUX, Ed Tech, Sustainable Design, Real Estate

A game-like process to create elegant UX and IA

I've loved UX since my first day on the job in 2009. But in the early days of my career, I'd often feel like the process I was a part of needed more rigor. We seemed to wait until late in the game to tackle complexity—and this just led to a ton of rework. We'd try to break up the complexity by siloing features and functionality—and this just led to "frankenstein" designs. By studying human psychology as well as the object-oriented UI practice that were popular in the '90s, I created a rigorous methodology for breaking down complexity while also ensuring holistic, elegant, systemic UX and information architecture. This game-like process completely transformed my professional life. With OOUX and the ORCA process, I facilitate effective collaboration, break down team silos, and have a ton more fun doing my job as a UX designer. I honestly cannot imagine designing a digital environment without leveraging OOUX.

Strategist Creations

Webflow No-Code Conference: Align, co-create, and reduce rework with OOUX
Webflow No-Code Conference: Align, co-create, and reduce rework with OOUX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.

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Workshopping with object-oriented ux for future-proofing magic
Workshopping with object-oriented ux for future-proofing magic
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this pragmatic, actionable talk, Sophia will guide you through a series of 3 working sessions you can run with your team to get everyone talking and thinking system-level. Help your team work through deep structural issues, hitting pause on the rush to wireframes. In the end, you’ll help create future-proofed digital products while positioning yourself as a strategic leader. WIN. WIN.

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Episode 021 - Is OOUX just a useless IA rebrand?
Episode 021 - Is OOUX just a useless IA rebrand?
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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Leveraging the Power of Junction Objects
Leveraging the Power of Junction Objects
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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Episode 020 - How to Sell UX Research with OOUX
Episode 020 - How to Sell UX Research with OOUX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

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Mural ORCA Discovery Template
Mural ORCA Discovery Template
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Collaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.

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Object Mapping Quick Start Guide
Object Mapping Quick Start Guide
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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Object-Oriented UX: a Post-Publication Retrospective
Object-Oriented UX: a Post-Publication Retrospective
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia reflects on the value of pushing your content, getting it out there, and telling imposter syndrome to take a hike.

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The Informed Life - Sophia Prater on Object Oriented UX
The Informed Life - Sophia Prater on Object Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX
by Jorge Arango

In this conversation, Sophia and Jorge discuss OOUX and how it differs from other methodologies.

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Getting Curious about Complexity with Object Oriented UX
Getting Curious about Complexity with Object Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

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Object-Orient Your Design System
Object-Orient Your Design System
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

"OOUX and Design Systems, a match made in design heaven." Object-Oriented UX should be an organizing principle for your Design System. In this article, Sophia talks about how OOUX improves the process of creating a Design System.

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Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

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“Don’t dead him!” Why verbs are hard and what it means for our UX process
“Don’t dead him!” Why verbs are hard and what it means for our UX process
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

You name the language, human babies learn nouns easier and faster than verbs. In this article, Sophia explores research conducted by Dedre Gentner and lays out how her finding are relevant and important in the world of UX.

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Episode 004 - OOUX As A Foundation For Interaction Design
Episode 004 - OOUX As A Foundation For Interaction Design
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this episode, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends.

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Episode 002 - Get Your Hands Dirty With the ORCA Process
Episode 002 - Get Your Hands Dirty With the ORCA Process
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

This episode is an audio WORKSHOP that’s going to teach you the basics of OOUX and the ORCA process. If you listened to the first episode, you should have a zoomed-out, big picture Idea of what OOUX is all about. But in this episode, you’ll actually get to practice OOUX!

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Episode 001 - An Updated Look at "Object Oriented UX," the Article
Episode 001 - An Updated Look at "Object Oriented UX," the Article
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

October 20, 2015 was when Sophia's article on OOUX debuted on A List Apart. In this episode of the podcast, Sophia shows you how her philosophy and process have changed since then and how OOUX was forged in the crucible of CNN Election Night 2012.

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Talking through Action-first Design
Talking through Action-first Design
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.

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How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

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OOUX Taste Test
OOUX Taste Test
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Start here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!

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Taming Complexity with Object-Oriented UX
Taming Complexity with Object-Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk for the QCon Developer Conference, Sophia discusses all the factors that cause complexity, the three key ways to wrangle it, and how to fix it with Object-Oriented UX. She talks about how to "cheat" on our IA, reduce moving parts, and stop arguing so much about features and functionality.

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Object-Oriented UX Interactive Lecture
Object-Oriented UX Interactive Lecture
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

This is a full-length, 90-minute Object-Oriented UX talk delivered in Warsaw, Poland during the MCE conference. Strap in and enjoy!

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Object-Oriented UX
Object-Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

The original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.

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OOUX: A Foundation for Interaction Design
OOUX: A Foundation for Interaction Design
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Interaction design helps users get things done in digital spaces. For UX designers, it's where we choreograph all the users' doing; the verbs. But what are the things being "done to"? Learn how defining your nouns (objects) first will set you up for more intuitive interaction design.

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The Object-Oriented User
The Object-Oriented User
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Look into how users understand and process their world, how thought, communication, understanding, and perception are all object-oriented, and how when digital design aligns with real-world objects, better UX is the result.

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UX for Lizard Brains
UX for Lizard Brains
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In the digital world, anything is possible. But if digital-space interfaces stray too far from our expectations, users will become unsure, confused, and unhappy. This article spells out why we should design with lizard brains in mind to create intuitive interfaces. (In OOUX, we have a new definition for a Broken Object. In this article, think of the Broken object as a mean Shapeshifter.)

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Designing Digital Objects: A Crash Course in Object-Oriented UX
Designing Digital Objects: A Crash Course in Object-Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk at the Design & Content Conference in Vancouver, Sophia explains how OOUX can help you avoid the UX fails that confuse and frustrate users. Stay tuned because in the last third of the talk, Sophia gives a sneak-peek into her OOUX process and how to use Webflow to build CMS prototypes.

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Adobe Blog: OOUX Review of EdX.org's Connected Content
Adobe Blog: OOUX Review of EdX.org's Connected Content
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Examine how EdX accomplishes a refreshingly natural browsing experience — curious users can navigate from subject, to course, to instructor, to school, and back again without ever needing to pick through the hierarchical main navigation. This is one of the primary principles of object-oriented user experience (OOUX): contextual navigation through object relationships.

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UX for Lizard Brains (the Talk!)
UX for Lizard Brains (the Talk!)
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia outlines the four principles of intuitive design and goes deep on the subject of messy objects. Stay tuned 'til the end, when Sophia does a live demo introducing her iterative ORCA process (Objects, Relationships, Capabilities, and Attributes)!

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Qualifications

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Sophia V. Prater

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