OOUX helped me understand what was wrong with my design practice during my career. I always felt unsure about design decisions in projects because it all felt very shallow, but I didn't have the knowledge to point out exactly what was wrong: we had the research, we talked to our users and checked off all the other traditional design artifacts, but somehow it was disconnected to the actual design development phase. It was a diffuse feeling that didn't seem to have a clear root cause. OOUX helped me see that there's an adequate amount of complexity in every project that simply needs to be addressed. You can't sweep it under the rug; instead you need to understand it and structure the problem so you can navigate it. The ORCA process does just that in very flexible and efficient way.