About 87.2% of all UX issues on the internet stem from one of these four mistakes. Ok, that’s not a real statistic at all, but these mistakes are so common and add so much cognitive load to your digital products and services that I like to call them the Four Horsemen of the Internet Apocalypse.
Here’s the good news. They are SUPER EASY to fix — as long as you know how to recognize them!
And that’s what this training is all about.
Access to a two-hour recording of the live workshop delivered on August 12, 2021. You'll need these worksheets to participate actively during the session!
This mini-workshop for UXers and digital product pros at all levels: newbie to UX Director. If you are new to OOUX — welcome! There’s a 99% chance that the four UX principles that I teach in this session are going to be completely new to you. And that’s totally fine — it’s what I am here for! And even if you've been to a few other happy hours, you still might be unfamiliar with this nasty little critters:
🎭 Masked objects
🏝 Isolated objects
💔 Broken objects
👻 Shapeshifters (THE WORST.)
Even if you are familiar, join us for new examples, discussion, and a great OOUX refresher!
During this training, you'll learn:
In 2 hours — I promise you — I’ll make you a significantly better and more confident UX designer. My goal: these 2 hours = best use of your professional time ALL WEEK. Maybe even all month!
I’ll see you in there.
Four ways that OOUX will help you become a bad ass UXer — the kind who get a seat at the strategy table.
What is OOUX? And how is it different than UX? What does OOUX not do for you?
Learn the fundamental methodologies of OOUX: noun foraging, the nested object matrix, the CTA matrix, and the object map.
Help your team define scope, starting with a strategic foundation for future growth.
Four massive UX mistakes that OOUX helps prevent. Learn the power of recognizing and fixing masked objects, shapeshifters, isolated, and broken objects.
You’ve synthesized the research into structure, now it’s time to design screens.
Bringing new ideas and ways of working to your team is hard. Here’s how to get started.