Mini Workshop: Fixing Four UX Mistakes with OOUX

Fix four UX mistakes you don't know you're making.

A two-hour training for UXers of all levels on how to recognize and improve unintuitive objects using Object-Oriented principles

About 87.2% of all UX issues on the internet stem from one of these four mistakes. Ok, that’s not a real statistic at all, but these mistakes are so common and add so much cognitive load to your digital products and services that I like to call them the Four Horsemen of the Internet Apocalypse.

Here’s the good news. They are SUPER EASY to fix — as long as you know how to recognize them!

And that’s what this training is all about.

What you'll get

Access to a two-hour recording of the live workshop delivered on August 12, 2021. You'll need these worksheets to participate actively during the session!

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Who this is for

This mini-workshop for UXers and digital product pros at all levels: newbie to UX Director. If you are new to OOUX — welcome! There’s a 99% chance that the four UX principles that I teach in this session are going to be completely new to you. And that’s totally fine — it’s what I am here for! And even if you've been to a few other happy hours, you still might be unfamiliar with this nasty little critters:

🎭 Masked objects
🏝 Isolated objects
💔 Broken objects
👻 Shapeshifters (THE WORST.)

Even if you are familiar, join us for new examples, discussion, and a great OOUX refresher!

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What you'll learn

During this training, you'll learn:

why these four unintuitive objects are terrible: for users and YOU
how to recognize and fix them
the main ideas behind object-oriented UX and the ORCA framework — an awesome process for synthesizing research into solid structure.
the basics on how you can start making not only more intuitive user experiences, but make more systemic and long-term change. You’ll learn how OOUX can help you get a seat at the strategy table and help you move beyond surface-level, choppy UX design work.

In 2 hours — I promise you — I’ll make you a significantly better and more confident UX designer. My goal: these 2 hours = best use of your professional time ALL WEEK. Maybe even all month!

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I’ll see you in there.

What's inside

Module 1: Up-level your UX career

Four ways that OOUX will help you become a bad ass UXer — the kind who get a seat at the strategy table.

Module 2: Say hello to OOUX and ORCA

What is OOUX? And how is it different than UX? What does OOUX not do for you?

Module 3: Rock your UX process

Learn the fundamental methodologies of OOUX: noun foraging, the nested object matrix, the CTA matrix, and the object map.

Module 4: Facilitate prioritization like a boss

Help your team define scope, starting with a strategic foundation for future growth.

Module 5: Avoid four UX fails

Four massive UX mistakes that OOUX helps prevent. Learn the power of recognizing and fixing masked objects, shapeshifters, isolated, and broken objects.

Module 6: Sketching without the sweat

You’ve synthesized the research into structure, now it’s time to design screens.

Module 7: Start now

Bringing new ideas and ways of working to your team is hard. Here’s how to get started.