Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie settings

Making the Case for OOUX

Not sold on OOUX? Or need help building the case for bringing OOUX to your team? We've got you covered with a ton of good reasons.

You might also want to check out our collection on The Science Behind OOUX, which goes deep on the biggest reason OOUX is so valuable: it helps you create more naturally intuitive systems that reflect the way the human brain works.

Resources you'll enjoy

Benefits of OOUX
Benefits of OOUX

Certified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.

read
Open in new tab
read
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

listen
Open in new tab
listen
How to Sell UX Research with Two Simple Questions
How to Sell UX Research with Two Simple Questions

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

read
Open in new tab
read
OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite

This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.

watch
Open in new tab
watch
Episode 021 - Is OOUX just a useless IA rebrand?
Episode 021 - Is OOUX just a useless IA rebrand?

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

listen
Open in new tab
listen
Episode 016 - OOUXing Healthcare with Imogen Levy
Episode 016 - OOUXing Healthcare with Imogen Levy

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

listen
Open in new tab
listen
The OOUXer Manifesto
The OOUXer Manifesto
and the OOUX community

What makes an OOUXer? What do OOUXers aspire to? This list of 15 values and principles can help you understand what it means to add OOUX to your professional skillset.

get it
Open in new tab
get it
OOUX Taste Test
OOUX Taste Test

Start here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!

watch
Open in new tab
watch
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

watch
Open in new tab
watch
It's time to Adopt Object-Oriented Thinking
It's time to Adopt Object-Oriented Thinking
by Paul Boag

Have you heard the term "Object-Oriented?" Thought maybe it only applies to developers and techies? Think again. Paul makes the case that it's just about time we all started getting on board the Object-Oriented thought train as a way of viewing and deconstructing systems.

read
Open in new tab
read
Search all resources

More ways to get plugged in

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Subscribe to the OOUX Newsletter

Get the free OOUX Launch Guide and weekly-ish musings on OOUX. Stay on the OOUX inside track with invites to special events and the occasional sweet deal.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.